Ten Key Trends Disrupting The Global Consumer Product Business

– Think Tank: McKinsey & Company 

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Introduction

Consumer product companies (CPG) have been the most successful lot in terms of total shareholder returns in the last century. However, their unique advantage of scale, first to capture the mass developing economic marketplace and long-term brand value are all strategic advantages that are slowly waning. To stay relevant, firms need to adopt new ways to differentiate in the market and create omnichannel, not to be confused with multi-channel sales processes and systems.

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