A CFO’s perspective on growth in the QSR segment McDonalds Case Study

Think Tank: McKinsey & Company – Report summarized by : Bummary

Introduction

In this Bummary, we bring you the Key insights from CFO Kevin Ozan’s interview with McKinsey’s Senior Partner Greg Kelly. McDonald’s was struggling through years of continuous decline in market share and dwindling growth when Kevin Ozan took over as the CFO. Here’s how the management team built an agile growth model on the pillars of growth, digitization and exceptional customer experience that led to 13 straight quarters of same-store sales growth.

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