Digital Personalization at Scale: Marketing’s Holy Grail

Think Tank: Mckinsey & Company – Report summarized by : Bummary

3-seconds is all it takes customers to decide whether they like your marketing message.

In an era of instant gratification, and customers being bombarded with messages; personalization, or the tailoring of messages or offers based on an individual’s actual behavior goes a long way.

Most companies are struggling to scale across all the ways they engage with customers. These companies have access to the right tools, but for many, the core challenge lies in improving the marketing department’s processes and practices to use ‘personalization’ driven approach for customer messaging. The key benefits of personalization include increased engagement, and an ability to anticipate the needs and demands of consumers in the future.

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